Search Claim

This website has been created to inform members of the public about an opt-out collective claim brought by Nikki Stopford against Google in relation to its alleged anti-competitive conduct in the search advertising market.

The collective claim is against several entities within the Google group of companies: Alphabet Inc., Google LLC, Google Ireland Limited and Google UK Limited. Together, these entities are referred to as “Google”.

Nikki Stopford alleges that Google has breached competition law by abusing its dominant position in the search advertising market.

In particular, Ms Stopford alleges that Google acted anti-competitively by: (i) effectively forcing mobile phone handset manufacturers to pre-install the Google Search and Chrome browser apps on devices that used its Android operating system; and (ii) paying billions to Apple to ensure that Google Search was the default search engine on iPhones and other devices that used Apple’s iOS operating system.

These two practices have shut out competition in the mobile search market. The absence of competition in search advertising has led to higher prices for advertisers and poor-quality search results for consumers. Higher prices have also been passed onto consumers who are paying more for goods and services than they would in a competitive market.

Nikki Stopford applied to the Competition Appeal Tribunal to act as the class representative on behalf of all consumers who are class members. The Tribunal has now granted her permission to take on that role on your behalf.

Ms Stopford has over 25 years of experience in advocating and raising industry standards for consumers. She has expertise in consumer research, engagement, advocacy and publishing, and in the development of consumer-facing digital products and services. She has held executive leadership roles running successful digital and content-led consumer-facing businesses that have engaged and advocated for millions of consumers.

Hausfeld & Co. LLP are the lawyers providing legal advice and support to Nikki Stopford.

Hausfeld & Co. LLP is a leading disputes-only law firm specialising in competition law, with significant expertise in all aspects of collective redress and group claims – often acting against some of the largest corporations in the world. In particular, Hausfeld & Co. LLP has extensive experience in managing litigation against global “Big Tech” companies, including opt-out collective claims such as this one.

The costs of bringing the claim are covered by funds provided by Hereford Litigation Finance GT PCC Limited. Hereford Litigation is a global commercial litigation funder.

Collective proceedings enable a claim to be brought by a class representative on behalf of a large number of claimants who have suffered loss as a result of a breach of competition law. The group of claimants is known as a “class” and each claimant within the group are “class members.” You may also see collective proceedings referred to as collective actions/proceedings, class actions, and group actions.

Collective actions are an effective way for consumers to stand up to large and powerful organisations, and seek damages for harm caused, in cases where it would be near impossible for individual consumers to bring a claim.

The Competition Appeal Tribunal is a specialist court based in London which hears and decides cases involving competition issues, including collective proceedings. More information on the Competition Appeal Tribunal, including information on its Rules and Guidance, can be found on its website.

These proceedings are brought on an opt-out basis for individuals living in the UK. This means that if you fit within the class definition you will automatically be included in the claim and will be bound by any judgment or settlement unless you chose to opt-out of the proceedings.

If you were domiciled in the UK on 22 November 2024, and fall within the definition of the “class”, you will automatically be included in Ms Stopford’s claim and will be bound by any judgment or settlement unless you chose to opt-out of the proceedings by 18 March 2025.

Nikki Stopford has been authorised by the Competition Appeal Tribunal to act as the class representative in the claim.

Therefore, Ms Stopford will conduct the claim against Google on behalf of all class members, save for those who opt-out of the claim. She is responsible for communicating with and issuing formal notices to the class members. These communications will include updates and announcements posted on this website, email correspondence and written notices.

To assist her in her role, Ms Stopford has established a consultative group of individuals experienced in the legal, economic and advertising sectors relevant to the collective claim.

The members of the consultative group are:

• Sir Christopher Clarke: Sir Christopher is a retired Court of Appeal Judge and formerly the Head of Brick Court Chambers. Upon retirement, Sir Christopher became a Judge of the Court of Appeal of Bermuda, of which he is now the President, and resumed his practice as an international arbitrator.
• Mike Colling: Mike Colling is a marketing, advertising and media professional with over 30 years’ experience. He has set up and helped run successful traditional advertising agencies, direct marketing agencies, media agencies and digital agencies, with an interest in media interactions that stimulate consumers to take commercially valuable action.
• Peter Vicary-Smith: Peter Vicary-Smith was for 14 years the Chief Executive of the consumer organisation Which?, prior to which his background was in marketing. He is currently Chair of the Board of Governors at Oxford Brookes University and of BMJ Publishing Group, and is an experienced Non-Executive Director at business-to-consumer businesses.

The collective claim was filed on 7 September 2023 alongside an application for a Collective Proceedings Order.

Nikki Stopford’s application for a Collective Proceedings Order was heard by the Tribunal on 18 and 19 September 2024. The Tribunal certified Ms Stopford’s claim (i.e., it granted Ms Stopford’s application for a Collective Proceedings Order so the claim can proceed to the next stage, unless it is settled beforehand). At the hearing, the Tribunal also heard Google’s application to strike out Ms Stopford’s claim. On 22 November 2024, the Tribunal handed down a judgment explaining why it has certified Ms Stopford’s claim and dismissing Google’s application.

Ms Stopford’s claim can now proceed to trial (i.e., if it is not settled beforehand). At trial, the Tribunal will decide whether to make an aggregate award of damages. If made, the award will be distributed to the class members based on a distribution method approved by the Tribunal. Generally, disputes of this scale take a number of years to resolve.

Please register by clicking here to be notified of developments directly.

It will be possible for class members to determine whether they fall within the class by assessing whether they were UK domiciled on 22 November 2024, and if so whether at any time during the period from 1 January 2011 to 7 September 2023 they were aged 16 years or over and purchased goods and/or services from a business selling in the UK which used search advertising services provided by Google. The class includes the personal/authorised representatives of the estate of any individual who meets that description and was alive on 7 September 2023, but subsequently died.

Realistically, this covers all major retailers and service-providers, and many smaller brands.

To be in the class, you need to be aged 16 years or over when you made the purchase(s). You are not eligible for damages for purchases you made prior to you turning 16 years old.

At this stage, class members do not need to do anything.

Updates on developments will be posted promptly on our website. We recommend that you register your interest via this website to receive updates on the case, and notification of any developments, directly to your email address.

In the event that Ms Stopford secures compensation for the class, you will need to come forward and claim your share of any damages. Details of how to do this will be uploaded to this website when appropriate.

Yes. It does not matter where you have purchased your goods or services, they could have been bought online or in store. The impact of Google’s manipulation of search advertising prices is not restricted to mobile devices. All that is necessary is that you are aged 16 or over at the time of purchase and purchased goods and/or services from a business selling in the UK which used search advertising services provided by Google. It is not necessary for you to have: (i) seen the goods or services advertised on Google, or (ii) used Google to purchase the goods or services. This is because we say that these higher prices affected all of a business’ products if it advertised on Google.

The deadline to opt-out of the claim has now passed as of 18 March 2025.

As a class member, you will not incur any costs by taking part in the claim, nor will you be liable to Google for its costs should the claim be unsuccessful. You can continue using Google Search and any other Google services however you see fit.

There is no guarantee that you will receive any money, however Nikki Stopford is seeking an estimated aggregate award of damages in the region of £7 billion for the class as a whole. Any aggregate award of damages will then need to be distributed to eligible class members that come forward to claim their share. Our current estimate is that compensation is likely to be around £100 per person.

Register your interest to receive future updates via email using the link here. This website will also be updated periodically to reflect progress made in the claim.

If you have questions or would like any further information, please contact Nikki Stopford’s legal team here.

For media information. please contact Palatine at SearchClaim@palatine-media.com